Without proper tracking and analytics, you’ll never be able to see the real impact your ads have. If you want to get serious about managing your Facebook ad campaigns, it’s time to figure out what kind of metrics you should be tracking. You rely on your Facebook ads to build an audience, attract customers, and ultimately drive relevant traffic back to your site. Facebook Ads Metrics Basics (How and Why) To start this new decade of Y2K with a bang, we’ve taken our popular guide to Facebook Ads metrics and updated it to include new insights for 2020. You can easily see inbound traffic to your site and maybe receive the occasional comment from a follower, but to get the most out of your Facebook ad campaigns it’s important to know what really works for you. Whether you’re just starting out with Facebook ads or experimenting with new refined strategies, you need to know which specific Facebook Ads metrics will help track your success. To make your campaigns on Facebook truly successful, you need to learn more about how they actually perform. Today we want to share our knowledge with you! Over time, we’ve learned a lot about Facebook ad analytics and how you can use the various Facebook ads metrics to track whether you’re making or losing money on your ad campaigns. We’ve been running Facebook ad campaigns since they were first introduced and have managed millions of dollars in ad spend. The more you’re able to successfully track how each ad campaign is doing, the more you can learn from its performance.īut with so many different Facebook Ads metrics available, it’s hard not to get overwhelmed with data. It's risky for the publisher, though, because they have to rely on the advertiser's ability to monetize the traffic.If you want to get serious about managing your Facebook ad campaigns now it’s time to figure out the Facebook Ads metrics you should be tracking in 2020. Then you pay for the actual traffic you're getting and it's up to you how much value you'll extract out of it.Įven less risky is the CPA (cost per action) model, where the advertiser pays every time the user performs an action (registers, makes a purchase, etc.). You get a bit closer if you're basing the remuneration on clicks (the CPC - cost per click model). It's hard to tell how well the traffic will convert and no CPM calculator will tell you that. It's loosely tied to value, so advertisers can't be sure how much value they're getting. The CPM model has the virtue of being very simple (in all regards – how easy it is to understand, implement, and bill) and clear to all parties. What may interest you more is one of the reversed equations:įor impressions (how many impressions you're going to get, given your budget): So the CPM formula is CPM = 1000 × cost / impressions. Since CPM is the cost per thousand impressions, then you simply divide the cost by the number of impressions divided by a thousand. The formula for CPM is as simple as the concept behind it.
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